THIS IS ASUOP
The Associated Students of the University of the Pacific (ASUOP) serves as the governing student body dedicated to advocating for student concerns. Collaborating closely with the Division of Student Life and Stockton Community, Through essential services and opportunities for involvement, ASUOP enriches the student experience at Pacific.
GOAL OF REBRAND
The student government rebrand focused on versatility, balancing bold visuals for large-scale events with a polished, professional look for formal communications. Designed for students, parents, and administrators, the brand ensures clarity, cohesion, and easy readability across all campus departments while aligning with the university’s overall branding, seamlessly adapting to both informal and official settings.
BEFORE
AFTER
Adaptable across various mediums and products used by Pacific's student government.
HEX
0E1F3E
8/31/64
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F26725
242/103/37
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3DAF60
58/175/95
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EEC51A
237/196/275
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EF4256
239/67/86
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53C5D8
239/67/86
Bold colors, clear typography, and a clean, modern design enhance adaptability, contrast, and visual appeal, ensuring effectiveness in both casual and professional settings.
ASUOP AROUND CAMPUS
A brand that represents different departments for student life
BRAND GUIDELINES
I designed these brand guidelines with future students in mind, ensuring clarity and simplicity in explaining how to use each brand element effectively. It outlines when, where, and how to apply them while also providing insights into graphic design principles and photography practices.
